Following their collaboration with Buttero, Paolo Giachi, the architect responsible for Buttero's Milan shop, challenged Por Vocação to do a video about his widespread work and international career. 

In his mid 40′s, Giachi’s curriculum is indeed quite impressive having worked for fashion’s top names, like the Prada Group, Louis Vuitton, Fendi, Brioni or Jimmy Choo, to name but a few. Alongside amazing residential projects, his worldwide experience in retail is ultimately something he can really brag about, with works in almost every continent and an highly demanding and ever growing clientele. As Giachi so eloquently puts it ” I’ve built a shop almost everywhere… everywhere where there are shops.”
For us, this was another great challenge, paired with similar works we’ve been continuously producing after the “A day with the Buttero Family” video and, who knows, maybe a new direction to follow…